For orthodontists

SMARTA Ortho Solutions

Sam Lee and I built SMARTA to teach the digital workflow as one system. Six foundations, from how patients arrive to how they are retained. Each one is named for the outcome it produces.

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The six foundations

One system, start to finish

01

Demand Generation

How patients find the practice, trust it, and arrive ready to decide.

02

Case Acceptance

Turning interest into commitment at the new patient exam. iTero, Smile Video and the Outcome Simulator.

03

Plan Efficiency

Confident, biomechanically precise ClinCheck planning. Fewer revision cycles.

04

Operations & Delegation

Delivering treatment without adding doctor time or overhead. Includes IPR protocols.

05

Performance Tracking

Virtual care as a system. Cases keep moving without being micromanaged.

06

Retention & Referrals

Retainers and subscription as recurring revenue.

Lecturing and study clubs

I also lecture independently to societies, study clubs and residency programs on biomechanics, ClinCheck design and complex cases. Topics and recent engagements.